After the successful media launch, Japanese giant reached for the key cities of Luzon, Visayas and Mindanao for the regional launch of Suzuki’s Triple Threat – the Address, Gixxer and AX4. These are global, stylish, powerful, fuel-efficient and competitively priced motorcycles that are a sure threat in the market and a treat to the Filipino people.
The series of regional launches took place in Manila, Cebu and Davao on the first week of September with the objective to provide a comprehensive knowledge on the new motorcycles to the frontliners – the dealers, branch managers and sales agents. These events presented the new motorcycles – Address, Gixxer and AX4 to the guests in flesh in a tastefully prepared setting that showcased Suzuki’s Way of Life.
It was attended by the Suzuki Executives led by the President Mr. Hiroshi Suzuki, Managing Director Mr. Norminio Mojica, General Manager for Sales and Marketing of Motorcycle Division Mr. Jun Bulot, Marketing Head Mr. Monch Bontogon and Assistant National Sales Manager Mr. Mitsunori Shiraishi.
Suzuki also presented exciting sales tools to the guests including the Address Crescent Module that will certainly capture attention on the selling floor!
The Suzuki No Display Buster Truck was launched too alongside the objective of always having available Suzuki units on display.
The brand also provided the attendees with a Sales Tool Guide folder that contains all the necessary tools that a Suzuki sales agent may need when discussing product features to the customers.
The event was attended by more than 900 sales people from more than 500 dealerships nationwide. Headed by the brand’s Regional Sales Managers – National Capital Region’s Mr. Nelson Viloria and Mr. Allan Panlibuton, North Luzon’s Mr. John Calimbahin and South Luzon’s Mr. Tom Ramos, the Luzon team were all gathered at the Pahiyas and Sinulog Ballrooms of the Blue Leaf Filipinas in Paranaque City.
In Visayas, Regional Sales Manager Mr. Bong Pascual and his sales team were in full force for the grand launch held at the Oakridge Pavilion in Cebu City.
Mindanao’s Team were also enthusiastic about the event headed by Mr. Joel Martin which took place in RSM Events Place at Philippine Women’s College in Davao City.
The Address finally lands on its new home – the Philippines after dominating 20 countries in Europe, Oceania and the Asia Pacific. This charming scooter will surely add dress to the lives of our young generation with its features that are fitted to the young riders’ active lifestyle.
The Suzuki Gixxer is a powerful, bold and aggressive street sports bike that will surely capture attention. Designed by the same engineers that helped bring about the renowned GSX-R1000 and Hayabusa, the Gixxer gives its rider a big bike feel with its functional beauty, structural strength, high rigidity and comfortable riding posture.
The AX4 or the Advanced Suzuki X-4 is the brand’s answer to the growing demand of the country’s business-model motorcycles with highly developed features that meet and exceed the needs of the Filipino masses. Carefully designed to be the best business-partner of our kababayans, Suzuki banked on three major factors – power, durability and reliability without compromising comfort which are all met by the AX4.
When asked if the new products are already in their hearts, the guests answered enthusiastically “Yes, they are!” Team Suzuki is now looking forward to see the triple threat dominate the roads in the coming days.
