Year on year Suzuki, through the Raider R150 Summit, is committing itself to do an advocacy campaign as part of its Corporate Social Responsibility (CSR) activities. In 2017, Suzuki focused in underscoring the importance of road safety awareness to its riders through a road safety lesson which has inked the country in the Guinness World Records as the host for the Largest road safety lesson with over 4200 participants.
This year, the brand and Suzuki Foundation Inc. (SFI) focused in rebuilding Marawi. Suzuki and ALKFI placed a donation station during the Raider R150 Summit wherein members of Team Suzuki family were encouraged to place their cash donations. The brand alongside its thousands of riders, dealers, trade partners and employees were able to pull together a total of over 2.6M pesos during the event. Proceeds of these donations will be used in ALKFI’s Sagip Kapamilya operations focused in building schools and other projects centred on education.
The donation was turned over by SPH executives led by its President Hiroshi Suzuki, SFI President and SPH Managing Director Norminio Mojica and SPH Motorcycle Sales and Marketing General Manager Mr. Jun Bulot. Accepting the pledge were ALKFI’s ManagingDirector Susan Afan and Marketing’s Rino Ramos and Sheryl Gabuya.