Another history was made by Team Suzuki with over a thousand Raider R150 riders firing up their engines and hitting the open roads of the Metro including the expressway for what proved to be an unforgettable Suzuki Raider Big Ride! An unprecedented event to celebrate supremacy and promote road safety, the ride was a 44-km journey which convoyed a very long stretch of Raider R150 motorcycles signifying its dominance and securing its title as the unrivaled Underbone King.
As early as 3:00 AM on March 23, 2024, Raider riders from Calabarzon, NCR, Bulacan and Pampanga converged at the Suzuki Caloocan Cyclemar 3S Shop situated at the Metro’s heart of motorcycle and spare parts dealers – 10th Avenue in Caloocan City for the Suzuki Raider Big Ride. The massive parade of the Underbone King commenced at 7:45 AM passing by the stretch of Edsa to Roxas Boulevard entering the Manila-Cavite Expressway (Cavitex) exiting to Bacoor proceeding to Bacoor Coliseum in Molino. Prided as another milestone in the motoring industry, the occasion is the first organized large convoy of riders which allowed entry of small displacement motorcycles in an expressway in Manila.
The expressway experience added thrill to the Raider riders who fostered discipline and camaraderie all throughout the journey until the ride’s endpoint which promised more excitement with the program that Suzuki had prepared for everyone. Hosted by DJ Tanya Tsinita, the show revolved around how importance safety riding is with a Safety Riding segment that tested our riders understanding of the country’s rules and regulations on the road. The riders were also treated with raffle items of parts, accessories and safety riding gears given by Suzuki’s trade partners – Racing Boy Philippines, AV Moto Sales, HJC Helmets, Shinko Tires, Triumph JT Marketing Corporation and Ryzen Helmets from Team Graphitee. As a major gift of thanks, the brand gave away a brand-new V-STROM 250 SX which was won by John Erickson Martel from the R150 All Star Nation.
The event was attended by Suzuki executives and group heads led by President Mr. Koichiro Hirao, Managing Director Mr. Norminio Mojica, General Manager for After Sales and Marine Mr. Yukio Sato, Division Head for Motorcycle Sales and Marketing Mr. Joey Salavarria, Assistant to the Division Head Mr. Daigo Morikawa, Assistant General Manager for Manufacturing & Engineering Mr. Noli Silvestre, Marketing Communications Group Head Ms. Edelyn Yanilla, Product Marketing and Data Group Head Ms. Victoria Caringal and Field Marketing Group Head Mr. Johnny De Guzman. Their presence solidified Suzuki’s commitment to foster a vibrant motorcycle community in the country.
The route of the Suzuki Raider Big Ride was carefully chosen and organized in partnership with the Metropolitan Manila Mayors, Administrators & City Enforcers, Metro Manila Development Authority (MMDA) – MMDA Chairman Romando Artes, MMDA Radio and Motorcycle Units, Highway Patrol Group Tigers, City of Bacoor Tourism Office, Bacoor Traffic Management Office and Bacoor Motorcycle Traffic Group, the Manila-Cavite Expressway – Public Estates Authority (Cavitex-PEA), Toll Regulatory Board (TRB) and the office of Senator Ramon “Bong” Revilla Jr.. The ride was also backed by Suzuki clubs and riders with Ride Coordinator Mr. Richard Dela Cruz.
The Suzuki Raider Big Ride is another first from Suzuki, and the Japanese giant’s way of showing gratitude to the riders for their support of the Raider brand from its launch in 2003 to the present, which makes it unrivaled for two decades and more. The Raider community is growing immensely with the solidarity of a family, and owning one is not just having a motorcycle badge but one that says “We are the Underbone King!”.
Interested to be part of Suzuki community? Join Suzuki riders clubs by sending a personal message on our Suzuki’s official social media pages, FB: @suzukimotorcyclesphilippines; IG: @suzukimotorsph; YT: @SuzukiMotorcyclesPhilippines and TikTok: @suzukimotorsph. To find out more about Suzuki motorcycles, please visit mc.suzuki.com.ph.
