Nothing can stop the Japanese giant – Suzuki, in pumping up the roads this year with the launch of its much awaited motorcycles in the Philippines. Dubbed as Suzuki’s Triple Threat – these new bikes are global, stylish, powerful, fuel-efficient and competitively priced – a sure threat in the market and a treat that the Filipinos will surely love.
Done by One Team with One Spirit and One Goal, it was a fun-filled and successful event as the brand gathered all the motoring and relevant lifestyle media for an exclusive preview of the products. Held at the Blue Leaf Filipinas’ Pahiyas Ballroom recently, the event also served as a get together of our media friends who are also motorcycle aficionados. Wearing their Suzuki Media Uniform that served as VIP pass to the event, they all came in excitedly and all thrilled to finally see the new bikes in flesh.
Hosted by the dashing and witty 89.9 DJ Joyce Pring, the event formally commenced with a welcome speech by Suzuki Philippines’ President – Mr. Hiroshi Suzuki who surprised the guests when he greeted all of them in Filipino language.
Following him is the opening speech by the first Filipino General Manager of Suzuki Philippines’ Motorcycle Division for Sales and Marketing – Mr. Jun Bulot who mentioned a preview of the three new products – first is a global and fun Suzuki scooter from Europe, Oceania, Asia Pacific that now lands here – second is a powerful street sports bike that has already won numerous awards overseas including a Best Bike title – and third; a returning legend.
It was then followed by the introduction of the Suzuki’s Triple Threat in powerful audio visual presentations that left the spectators in awe.
Formally launching the three new products were the Suzuki Philippines’ executives led by President Mr. Hiroshi Suzuki, Managing Director Mr. Norminio Mojica, Director of Manufacturing and Engineering Division Mr. Yukio Yano, General Manager for Quality Assurance and Production Mr. Hiroaki Muto and General Manager for Motorcycle Division Sales and Marketing Mr. Jun Bulot.
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Following the product launch was an open forum wherein all our media friends’ questions regarding the bikes and Suzuki as a company were accommodated.
The event was a success with over 70 guests in attendance from no less than 40 media titles. Managing Director Mr. Norminio Mojica closed the event with a speech highlighting the promising accomplishment of Suzuki in the market in the past 7 months and how the new products will help continue this strong sales performance.
Facing the Suzuki challenge that the brand sets for itself, the team once again proven that yes, we can face the challenge and exceed customer satisfaction with great products and outstanding customer service.
SEE WHAT ARE MEDIA FRIENDS HAVE TO SAY ABOUT THE LAUNCH