Guanzon Festival Commenced With Team Suzuki


As part of its 72nd founding anniversary, hundreds of riders and shoppers joined Guanzon’s fun activities and festivities at Robinsons Calasiao, Pangasinan.  Considered home for the Guanzon group, they have decided to conduct the 3-day event in the area where they started their business as a hardware store selling kalesa (horse cart) spare parts. Today, as they continue to successfully grow as a company with Suzuki as one of its trusted partners, it promises to consistently keep up with the demands and needs of the Filipinos especially when it comes to motorcycle products.


The event kicked off through a motorcade where riders got to participate to show off their motorcycles on the streets of Calasiao. Aside from that, free test ride and free servicing were also done at the mall’s parking area. There was also a Suzuki booth display where riders got the chance to see the latest line-up of Suzuki motorcycles. An added bonus to that was that riders got to enjoy games, discounts and giveaways prepared by Guanzon and Suzuki. During the first day, Suzuki was in full blast. President Mr. Hiroshi Suzuki joined the ribbon cutting ceremony and gave his warmest gratitude to the strong partnership of Guanzon and Suzuki for years during his special message.



It was a jampacked 3-day activity as Guanzon’s partners featured their latest products and relevant endorsers. Suzuki took that chance and introduced its newest brand campaign to the Pangasinenses – the Suzuki, Para sa Lahat ng Trip Mo featuring the hottest young icons of this generation – Liza Soberano and Enrique Gil who also prepared a video message to everyone at the event. The campaign highlights Suzuki as the best companion of our young generation in their very dynamic lifestyle. Aiding them with whatever they want to do, wherever they want to go.


One of the highlights of the event was when the Asian Dolls Dancers did an impromptu number with Mr. Suzuki who gamely grooved to the campaign during the mini-launch. Beautiful Suzuki ladies were also present to assist the customers and add up to the beautiful Suzuki motorcycles around them.


The entertainment continued with Suzuki Quatro Talento where talented vocal quarter groups from different areas of Pangasinan battled it out to be the best singer of the Suzuki’s jingle in the most harmonious and striking way. The brand also gave away a brand new Shooter 115 Fi, as one of the grand prizes for the Bingo Motorsiklo segment.


Congratulations to Guanzon group for pulling off yet another fun and colourful festival in this year!

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