A greater Suzuki is coming this 2015 as the Japanese giant faces the challenge of 2015 with more aggressive efforts and global marketing approach as presented during its Dealer Convention in Paranaque on February 12. It was a night of glamour and sophistication as the brand also marks its 30th year in the country as Suzuki Philippines Inc. (SPH) – a company operating under Suzuki Motors Corporation (SMC) of Japan.
With a rich history of providing the Filipinos with the best products at the most reasonable prices coupled with the best customer service that Suzuki is known for, the brand has secured its current position in the market today. Defying the trials of 2014 and emerging with a great performance in terms of sales volume securing an increased market share, Suzuki braces itself once again to the challenges of another exciting year with its competitive line up of new motorcycles, superior advertising and PR efforts, attractive retail support and global marketing strategies. The event commences a new set of challenges that Team Suzuki is delighted to face with its partners in the industry – the dealers, business affiliates and government institutions as one team with one spirit towards a single and mutually beneficial goal.
Taken place at the Grand Ballroom of the stunning and newly opened gaming and entertainment hub in the Philippines – City of Dreams, the brand presented a very powerful set-up radiating the supremacy of Suzuki technology. Even at the entrance, Suzuki was already able to create a wow by displaying its complete line-up of products from all categories – Backbone, Scooter, Underbone highlighting the newly released colours of the Underbone King – Raider R 150 and Big Bikes with the GSX-RR which is the machine that the Suzuki developed for its big return at this year’s MotoGP. The stage was a sight to behold with three big LED screens flashing dynamic presentations and astounding play of lights. Hosted by the alluring Alice Dixson and radio jock Migz Azures, the two-part program started with the Business Convention followed by the Dealer Awards Night.
For more pictures of this event please visit our gallery page.