Suzuki – Kevin Henry Tuguegarao City 3s Shop Relaunch


With Suzuki and Royce Group of Companies’ commitment to give the best to their customers, their shop of 10 years in Tuguegarao City got a facelift that will surely lead to the achievement of this promise. This is done through Royce Group’s arm in North Luzon, the Kevin Henry Marketing Corporation. Perfectly timing it with Suzuki and Royce Group’s 25 years of partnership, the renovation is aimed to address as well the emergent motorcycle community in the Cagayan Province. The shop is a 3S concept and is the 4th in Suzuki and Royce Group’s network of 3S shops.


Suzuki and Royce Group of Companies’ partnership started in October, 1991 when Royce Group decided to expand their business from selling appliances to trading motorcycles. Established in the 70’s, Royce has built its name in distributing domestic devices and after 20 years they stretched out their reach by offering motorcycles with Suzuki as their first brand of choice. Twenty-five years later, the Royce Group of Companies with its 7 trading arms – Royce Motorcycle Trade Corporation, Jan William, Don Philip, Volt Ivan, Volt Harold, Extreme Bikes and Kevin Henry, has grown immensely distributing Suzuki in its vast dealerships in the whole of Luzon with 18 Suzuki Moto Centers and 4 3S shops plus its long list of multi-brand shops.

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Suzuki 3S Shops present a one-stop-shop experience to all customers offering a complete service that provides the customers the true meaning of Suzuki’s Way of Life. The 3S in 3S Shop means Sales, Spare Parts and Service and Suzuki 3S Shops offer the exclusive line-up of Suzuki motorcycles, sales personnel ready to lend a hand, modernized motorcycle repair facilities, genuine spare parts, outstanding after sales support and professional mechanics. The store also boasts of technologically-advanced display modules inspired by its signature Japanese innovation.

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The physical elements of the store speak about Suzuki’s sophisticated brand image and advanced technology. The showroom is designed to have a wide open space wherein visitors can watch the working scene of the service shop through glass partitions. Its basic design concept is based on the colours white, blue, silver and black to present a high-class atmosphere.


Suzuki Philippines’ full line-up of motorcycles can be found on the selling floor of the shop including the recently launched Suzuki Triple Threat bikes – the global and charming scooter powered by Suzuki Eco-Performance Fuel-injection (SEP FI) technology which basically offers the best of both worlds – optimum performance at low fuel consumption – the Address; the street sports bike that will certainly give you an exhilarating ride with  its 155-cc carburetor engine – the Gixxer; and the perfect partner for our business-minded kababayans, the return of the legendary X-4 in a more advanced package – the AX4 (Advanced Suzuki X-4).

The reloaded Underbone King – Raider R150 Reloaded with its blue lens headlight and updated decals will surely grab attention as well as the most affordable Fi-powered underbone motorcycles in the country – the Raider J115 Fi and Shooter 115 Fi. The cool and sporty Smash 115 is also on display and the stunning and powerful scooter – Skydrive 125. And lastly but certainly not the least is the backbone unit GD110 na sa tatag at tibay subok na pang-hanapbuhay.

Kevin Henry and Suzuki prepared exciting promos and various activities for the shop’s first visitors. Discounts on cash purchases with low monthly amortization and interest rates await the store’s first buyers plus a lot of gifts upon purchase of a Suzuki bike. The opening ceremonies kick off with a motorcade of no less than 60 Suzuki riders followed by the blessing, ribbon cutting and formal program which is attended by Suzuki Philippines and Kevin Henry’s executives. More fun and surprises await with FREE Service Campaign, Gixxer test Ride, Dance Contest, Bike Show, Videoke Challenge and Raffle Draw.


Attending this special occasion are Suzuki Philippines, Inc.’s President Mr. Hiroshi Suzuki, Managing Director Norminio Mojica, General Manager for Sales and Marketing for Motorcycle Mr. Jun Bulot. From Royce Group’s Kevin Henry Marketing Corporation, President Mr. Antonio Chua Jr.,

Executive Assistant Ms. Ma. Rosita Gallo, Operations Manager Mr. Gilbert Tayao, Area Manager Mr. Renato Tuquero, Assistant Managers Mr. Frederick Pastor, Mr. Domingo Osyo, Mr. Jommel Dayao and the one in charge in this 3S Shop area Mr. Cesar Deza are also present in this momentous event. Suzuki riders from nearby towns, business partners and media friends also came to celebrate this momentous event.


Suzuki-Kevin Henry 3S Shop is located at RAJ Bldg., Balzain Highway, Tuguegarao City, Cagayan.