Suzuki – Royce Cabanatuan 3s Shop Opening


Even as we approach to the conclusion of 2016, Suzuki Philippines Inc. and the Royce Group of Companies are not stopping in providing the best to their vast clientele.  Celebrating their 25 years of partnership, the two big names in the Philippine motoring industry are opening another brand new 3S concept shop, this time in Cabanatuan City – the home of Royce Group of Companies. It may be noted that Suzuki and the Royce Group have started 2016 by opening their first 3S Shop in Santiago, Isabela followed by the renovation of their 10-year old shop in Tuguegarao.


Suzuki and Royce Group of Companies’ partnership started in October, 1991 when Royce Group decided to expand their business from selling appliances to trading motorcycles. Established in the 70’s, Royce has built its name in distributing domestic devices and after 20 years they stretched out their reach by offering motorcycles with Suzuki as their first brand of choice. Twenty-five years later, the Royce Group of Companies with its 7 trading arms – Royce Motorcycle Trade Corporation, Jan William, Don Philip, Volt Ivan, Volt Harold, Extreme Bikes and Kevin Henry, has grown immensely distributing Suzuki in its vast dealerships in the whole of Luzon with 18 Suzuki Moto Centers and 4 3S shops plus its long list of multi-brand shops.


The shop measures 426sqm and is considered as the biggest in Luzon. Located at the heart of Cabanatuan, Suzuki is honoured to be the brand chosen by the Royce Group to convert this formerly mutibrand shop location to a 3S concept. Following the new concept of the Suzuki 3S Shops, the Suzuki-Royce Cabanatuan store boasts of a physical design that emanates the real meaning of Suzuki Way of Life. The shop is also adorned with the brand’s latest campaign – Suzuki Para sa Lahat ng Trip Mo featuring the very popular young icons of this generation Liza Soberano and Enrique  Gil and much loved Smash in its fashion colors – Frenetic Purple and Frenetic Magenta as well as the very charming global scooter – Address.




The street sports bike that will certainly give you an exhilarating ride with its 155-cc carburetor engine – the Gixxer can also be seen on display. Of course, the Underbone King – Raider R150 carburetor model with its blue lens headlight and updated decals will surely grab attention especially in its new Matte Black Premium Edition. The most affordable Fi-powered underbone motorcycles in the country – the Raider J115 Fi and Shooter 115 Fi can also be seen as well as the stunning and powerful scooter – Skydrive 125. The perfect partner for our business-minded kababayans, the return of the legendary AX-4 in a more advanced package – the AX4 (Advanced Suzuki X-4) is also available. And lastly but certainly not the least is the backbone unit GD110 na sa tatag at tibay subok na pang-hanapbuhay.


The Royce Group and Suzuki prepared exciting promos and various activities for the shop’s first visitors. Discounts on cash purchases with low monthly amortization and interest rates await the store’s first buyers plus a lot of gifts upon purchase of a Suzuki bike. The opening ceremonies kick off with a motorcade of no less than 60 Suzuki riders followed by the blessing, ribbon cutting and formal program which is attended by Suzuki Philippines and Royce Group’s executives. More fun and surprises await with FREE Service Campaign, Gixxer test Ride, Dance Contest, Bike Show, Videoke Challenge and Raffle Draw.


Attending this special occasion are Suzuki Philippines, Inc.’s President Mr. Hiroshi Suzuki, Managing Director Norminio Mojica and General Manager for Sales and Marketing for Motorcycle Mr. Jun Bulot. From Royce Group of Companies – President Mr. Antonio Chua Jr., Executive Vice President Ms. Mary Rose Gallo, Operations Manager Mr. Gilbert Tayao and the one in charge in this 3S Shop Ms. Ana May Gabawan headed by their Area Manager Mr. Tirso Franco Jr. are also present in this momentous event. Suzuki riders from nearby towns, business partners and media friends came to celebrate as well. The opening is made more special by the presence of striking Ms. Coleen Garcia who presented a song number for everyone.

Suzuki-Royce 3S Shop Cabanatuan is located at Brgy. H. Concepcion, Maharlika Hi-way, Cabanatuan City, Nueva Ecija.

Similar Articles

Latest News and Activities