Thousands of riders gathered at the brightest booth – the Suzuki Hub, during the 11 th Inside Racing Bike Fest and Trade Show (IRBFXI) last March 24 to 26 at the World Trade Center Manila. Filled with the brand’s latest offerings to the riders, the Suzuki Hub was one of the favourite destinations of the guests during the well-coveted annual event.
Motorcycle aficionados visited the sleek and elegant looking booth adorned by a LED bar with the text Suzuki Next 100 signifying Suzuki’s upcoming centennial year. This also means Suzuki’s commitment to provide customers with new surprises and excitement while perfectly matching the pace of each driver’s lifestyle. That even before the Japanese giant reaches its 100 th year; it has already started building the future of mobility for all.
Suzuki kicked off the 3-day bike festival through a dramatic and powerful lights and sound show lead by President Mr. Hiroshi Suzuki, Managing Director Mr. Norminio Mojica, Motorcycle Sales and Marketing General Manager Mr. Jun Bulot and Motorcycle Marketing Head Mr. Monch Bontogon joined by the man behind IRBFXI, Mr. Al Camba. Making the event more special were the faces of Suzuki, Para sa Lahat ng Trip Mo campaign Ms. Liza Soberano and Enrique Gil who presented a song number and played games with the lucky fans.
One of the highlights of the Suzuki Hub was the launch of the GSX-R1000R in the country. Considered as the King of Sportsbikes, it is culmination of more than 30 years of GSX-R heritage, performance, innovation, domination and unmatched value. Now, the King is definitely back to own the racetrack. Another exciting addition is Suzuki’s go-anywhere dream machine – the SV650A with features built for each rider’s fun and excitement which already captured the hearts of the media and enthusiasts alike even at first look.
Suzuki extends this excitement to its line-up of equally charming and performance small bikes with the very extensive colour variations of the global scooter Address. Part of Suzuki, Para sa Lahat ng Trip Mo campaign, the brand aims to address the very dynamic lifestyle of the young generation. And with this new addition to the already colourful line up of Smash Fashion Colors, Suzuki will not only provide them with a riding companion but one that will also help them express themselves more. Attesting to this, endorsers Liza and Enrique noted that the youth right now or the millenials have very active lifestyle. What they need is one that is functional, trustworthy and stylish – a motorcycle that can be an extension of themselves. And they get exactly this with Suzuki’s superior quality coupled with the updated look of both the Smash and Address.
When we say Suzuki excitement, there of course shall be the thrill on the racetrack. The brand also presented this year’s Team Suzuki Pilipinas for the Suzuki Asian Challenge 2017 comprised of the country’s last season heroes – Eane Jaye Sobretodo for Luzon, Mario Borbon Jr. for Visayas and April King Mascardo for Mindanao. Completing the product line-up are the handsome Smash Matte Black Premium edition as well as the Underbone King Raider R150.
Suzuki completed the excitement with the presence of Suzuki ladies who were all around the hub to assist the guests while the lovely Ms. Dianne Medina and Ms. Roxee B. hosted during the Suzuki segments. Suzuki President Mr. Hiroshi Suzuki also gave a very entertaining dance number with the Whiplash.
The GSX-R1000R, SV650A, Address Fashion Colors and Smash Premium Matte Black Edition will be available in the coming months. For updates, please visit www.suzuki.com.ph or join Suzuki Philippines community at facebook.com/SuzukiMotorcyclesPhilippines.